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LEA SIFFREDI
VISUAL DESIGNER
ART DIRECTION
ANIMATION
MOTION
VFX
3D
AI
BIRTH
SPECULATIVE IMAGERY - COSMETICS
STILLS AND ANIMATIONS
CREATIVE DIRECTION R&D 3D IA
2025


BIRTH treats a serum as a rare specimen, suspended between archaeology and speculative science. A design exploration built through a hybrid workflow, where 3D rendering and generative AI answer each other back and forth, each pass refining what the other began. Stone, glass and metal frame the object like a relic held for observation. Sealed jars, scanned interiors and fragments lit in silence turn the cosmetic into something studied, almost alive. The mood is mysterious and ceremonial, ancient in its patience and forward looking in its tools. A quiet stage for the moment a product emerges, that stages beauty in the language of invention, evolution and desire.

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